Hey Reader,

Considering the LA Fires, inauguration, and what 2025 has hit us with so far, how are you doing?

What's top of mind for us?

Aside from a recent getaway to Monterey with my family, here's a quick list of resources to catch you up.

Top of Mind

1. ​Tips for creating online wildfire support fundraisers​
2. ​Tracking relationships, data, and finances effectively for your nonprofit​
3. ​How nonprofits can simplify fundraising with CRMs​
4. ​How to address imposter syndrome as a nonprofit leader and create a healthy work culture​

Reflection: Is now the time to be strategic or tactical?

I recently attended an open forum hosted by a client's board of directors. A question was raised: is now the time to be strategic or tactical?

Recent policy changes are putting pressure on lots of organizations to stand down from their mission. Leaders are faced with the decision to antagonize, cooperate, or evolve to fit within mandates.

Without knowing what the impact of said policies will look like until later this year, what are organizations to do if they are in direct conflict or are threatened with funding?

This is where being tactical comes into play over strategy.

Last year's strategy is out the window; what was working previously may not be the case moving forward. For the time being. So again, what are organizations to do?

• Shore up supporters and activate your network
• Reach out to donors and ensure they remain committed to your mission
• Align with funder priorities

How do you do that?

• Segment your database to personalize engagement with volunteers, program participants, donors, partners, etc.
• Create fundraising campaigns around your org's battle cry
• Gather your programmatic data to showcase the impact your organization is making to funders

Although there may be some rough roads ahead, we remain committed to serving nonprofits and the communities in which they serve.

Gratitude

Thankfully, my family and loved ones were not victims of the recent LA fires. Unfortunately, that is not the case for some of our partners. Praying for peace, restoration, and comfort for all families, business owners, nonprofits, schools, and anyone else affected by the fires. If there are resources to share or requests for prayer to lift up, let me know.

​
"The Lord is close to the brokenhearted and saves those who are crushed in spirit." – Psalm 34:18

Share

Do me a favor and share this newsletter with other leaders struggling with CRMs and data.

We want you to:

• Be a part of our community
• Simplify your data woes
• Succeed

​
​P.S. Some pictures from our trip to Monterey :) 😊